A Catalyst for Supply Chain Profitability

Who We Are

Hi, thanks for stopping by and checking out my page! It is my goal to use my experience and knowledge to make my clients more profitable, more marketable and better competitors. I invite you to take a moment and review my background below.


My name is Rick Morgan, and I am the principal of Links Consulting. I started in the transportation industry while attending the University of Western Ontario,  as it was known then. I worked for a moving company to help pay my way through school in the days before the trucking industry was deregulated.   After graduating I opened a commercial and household moving company in Waterloo Region, eventually becoming a member of North American Van Lines. After 10 years, I sold my shares and went to work in the logistics industry,  joining Transfreight at the Toyota Plant in Cambridge, Ontario. I was the daytime Fleet Coordinator, responsible for fleet scheduling and maintenance for the Cambridge and Windsor terminals, collectively overseeing over 150 drivers and owner-operators, as well as providing training and development support for the Michigan terminals. 

On Sept 11, 2001, I was on-site at the Toyota plant as the internet crashed from the volume of traffic caused by the attack on New York City. Despite the incredible challenges and delays as a result of the terrorist attacks, the team at Transfreight managed to keep the traffic flowing, and Toyota operating until the end of the week. Out of that tragedy came a huge change in the cross-border transportation world. ACE e-manifest and C-TPAT both have their roots in these events. I was involved in the implementation stages of these initiatives as an industry stakeholder, working with the Ontario Trucking Association and Canadian Trucking Association. Over the years I have maintained an active role in the supply chain, volunteering on industry groups and actively working in a variety of roles.  Most recently I was an industry stakeholder in both the CBSA ACI e-manifest initiative and the WSIB Rate Framework initiative.

I have worked in senior management roles at both carriers and logistics management companies, holding positions in Operations and Safety.  I bring a rare and well-rounded vision to the challenges of the transportation service provider, whether as a logistics management firm or as a trucking operator. These positions have allowed me the great privilege of being able to provide insight and advice to some of Canada’s leading companies, including Tier 1 & 2 automotive suppliers, General Dynamics Land Systems Canada, Honeywell, Raytheon, KPMG, and others 

Additionally, my years in this industry have provided me a wealth of knowledge of federal HR practices and labour laws. I have championed WSIB categorization audits, FMCSA and MTO compliance audits. In 2002, immediately after leaving Transfreight I championed a Canada Labour Code,  City Driver overtime determination, the results of which eventually led to the new basis for how these surveys are conducted. It was my identification that the HRSDC (as it was then known) was failing to correctly establish an  "industry standard" for when overtime was paid in the Williams v. Sager case (unpublished- see footnote) that lead to this change. This case was subsequently the basis for several court cases in the industry, both published and unpublished, and foundational in changing the practice to its current form. 

boatI have experience in air, rail, ocean, ground and last-mile transportation services. I have arranged for operating authority with the Federal Maritime Commission, the DOT for both carrier and property broker operations, and the MTO.  I have attended several Export Compliance Sessions with the US Census Bureau, The Bureau of Industry and Security, and the Society for International Affairs amongst other export compliance organizations. I have established Export Compliance programs that have been vetted by the BIS, and programs for export filings for  ITAR shipments subject to the US Munitions List.  I have acted as a Designated Officer for a company subject to the Controlled Goods Regulations.  I have been certified as an Air Cargo Representative and have experience developing Air Cargo Security Programs, I have over 20 years of experience with shipping dangerous goods and extensive experience in freight claims management and insurance negotiations. 

I am an active member of the Infrastructure Health and Safety Association Fleet Safety Council and have been so since 2001. I  was Chair for the central chapter in 2008 and was nominated Safety Professional of the Year in 2010. I possess a logistics certification from CITT (CCLP), and a Certified Director of Safety (CDS) designation from NATMI, and am a graduate of Western University. I was a consulting member for the 2018 re-write of the NATMI Canadian syllabus for the CDS designation. I have had the privilege of guiding one of my company's to 6 straight years of recognition by TruckingHR Canada's Top Fleet Employers Program.

With over 30 years of forging connections, I like to think of myself as the Link in Links Consulting. My years of experience and participation in the varied aspects of this incredible and diverse industry have gained me a wealth of resources. I continue to expand my resources by building on the associations and networking of a lifetime in the industry. 

Located in Paris Ontario, I support all areas of Southwest and Central Ontario, Including Kitchener-Waterloo, Guelph, Brantford, Woodstock, London, Stratford, Hamilton, Niagara Falls, Barrie, and Toronto.  Not sure if I service your area? Just send me a message and I will get back to you within 24 hours. 



footnote - for a copy of the defining case in this contentious legal arena, send me an email and I will send a copy of the decision.